Chelle Morrison opened Urban Betty Salon in January of 2005 at the 26 Doors Shopping Center in Austin, Texas.

The inspiration for the name came from Chelle's given name: Betty Michelle. The salon started with a mere 6 stations and only 2 stylists.

Having won many prestigious awards and gained an unparalleled clientele, Urban Betty has since doubled its size and expanded to 16 stations with a full staff of stylists, assistants, a salon coordinator, and a salon manager.